Real Results · Chicago & Milwaukee

Marketing Campaign
Case Studies

These are real campaigns run by Stellar Solutions for businesses in Chicago, IL and Milwaukee, WI. Every number is from actual client engagements.

340%

Average Campaign ROI

3x

Conversion Lift

$148

Avg Cost Per Acquisition

100%

Client Retention Rate

Home SecurityChicago Metro, IL60-Day Campaign

210% Increase in New Customer Sign-Ups for Chicago Home Security Brand

Overview

A regional home security provider was struggling to grow their customer base in the competitive Chicago market. Their previous agency's ad campaigns were burning budget with declining conversion. They engaged Stellar Solutions for a full digital rebuild and paid media overhaul.

The Challenge

The client had plateaued at roughly 80 new customers/month using their existing digital marketing. Their cost per acquisition had climbed to $420 per customer — unsustainable for their margin structure. They needed a higher-converting website and smarter ad targeting fast.

Our Approach

Stellar Solutions rebuilt their landing pages for speed and conversion, launched targeted Google Search and Display campaigns across the Chicago metro, and added a Facebook retargeting layer to win back visitors. Ad creative, targeting, and budgets were optimized weekly based on performance data.

Campaign ROI

340%

210% more sign-ups

Key Results

  • 210% increase in new customer sign-ups over 60 days
  • Cost per acquisition reduced from $420 to $148
  • 1,200+ qualified form submissions and calls
  • 68% of leads converted to follow-up appointments
  • Client extended the engagement for a full 12 months
Energy ServicesChicago, IL & Milwaukee, WI90-Day Campaign

180% Above Lead Targets for Midwest Energy Services Campaign

Overview

A Midwest-based energy services company needed to accelerate customer acquisition across Illinois and Wisconsin. Their internal team had low connect rates from organic and referral channels alone. Stellar Solutions ran an integrated SEO, paid social, and Google Ads campaign.

The Challenge

The client's referral pipeline was booking only 3–4 demos per week across two states — far below growth targets. Organic search traffic was minimal and they had no paid media presence. They needed a digital engine that could create real pipeline at scale.

Our Approach

Stellar Solutions launched a local SEO program across Chicago and Milwaukee, ran Google Ads targeting high-intent commercial keywords, and built Facebook lead-form campaigns aimed at small businesses and property managers. Weekly reporting and A/B testing optimized every channel.

Campaign ROI

280%

180% above targets

Key Results

  • 180% above projected lead targets in 90 days
  • Demo bookings increased from 4/week to 22/week
  • Coverage across Chicago, IL and Milwaukee, WI simultaneously
  • 42 signed commercial accounts within the campaign period
  • Client reported highest quarterly revenue in company history
TelecomMilwaukee, WI & SuburbsOngoing Partnership

3x Customer Acquisition vs. Previous Agency for Milwaukee Telecom Brand

Overview

A telecom provider in the Milwaukee metro was investing heavily in Google and social ads with a prior agency, but customer acquisition had stalled. After partnering with Stellar Solutions, a rebuilt campaign structure converted at 3x the rate of their previous setup — at a lower cost.

The Challenge

The client was spending $60,000/month on digital advertising with a conversion rate of 1.8% and a CAC of $385. Their brand had strong recognition in Milwaukee but wasn't translating to new activations. Ad fatigue and poor targeting were suspected.

Our Approach

Stellar Solutions rebuilt the Google Ads account structure, launched fresh creative for Facebook and Instagram, and implemented a retargeting funnel to re-engage site visitors. Performance was tracked daily, and underperforming campaigns were reallocated mid-flight based on data.

Campaign ROI

380%

3x conversion rate

Key Results

  • Conversion rate of 5.6% — 3x improvement over previous agency
  • CAC reduced to $162 per customer (vs. $385 before)
  • 900+ qualified leads in 30 days
  • Client redirected budget from underperforming channels into winning campaigns
  • Partnership renewed quarterly — now 3+ years ongoing
Roofing ContractorMilwaukee, WI & SuburbsGrowth Package — Ongoing

Milwaukee Roofing Company Books $180K in New Jobs in 90 Days

Overview

A Milwaukee-based roofing contractor had relied entirely on referrals for leads. Seasonal fluctuations and an outdated website were creating cash flow issues. They enrolled in Stellar Solutions' Growth Package — a full branding, website, and ads program for contractors.

The Challenge

The contractor had 3 crews sitting idle during slower months. Their referral pipeline couldn't sustain year-round work, and they had no real online presence. They needed a website and ad campaigns that generated consistent, qualified leads.

Our Approach

Under the Growth Package, Stellar Solutions built a new conversion-focused website, launched Google Ads targeting storm-affected Milwaukee suburbs, and ran Facebook campaigns aimed at homeowners with aging roofs. Weekly strategy sessions optimized ad spend and creative.

Campaign ROI

410%

$180K in 90 days

Key Results

  • $180,000 in new roofing jobs booked in first 90 days
  • Cost per qualified lead reduced to $68 (vs. $250+ with referrals and old ads)
  • 300+ qualified homeowner leads per month
  • 2 crews went from partial to fully booked within 6 weeks
  • Client upgraded to Elite Package after 90-day results

Ready to Be Our Next Case Study?

Every campaign above started with a single conversation. Let's talk about what results look like for your business in Chicago or Milwaukee.

Stellar Solutions

The Midwest's premier full-service marketing agency — helping businesses grow since 2014. Offices in Chicago, IL & Milwaukee, WI.

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Digital Marketing · Branding · Websites & Ads · Chicago, IL & Milwaukee, WI